From breakdown to first customer

A 30-day pattern that respects the validation section.

Week one: disqualify

Read Opportunity and Validation first. Book five conversations with people in the target audience. You are not selling, you are checking that the pain is spoken in their words, not ours.

Weeks two and three: the cheap test

Every breakdown ships a validation design with a stop condition. Run it as written before building past it. The stop condition is there to save your months, not to dampen your ambition.

Week four: charge someone

If the test held, use the roadmap phase one and the Markdown export to scope the smallest chargeable version. One paying customer beats every further week of research.